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Sr Marketing Intelligence Analyst

Company: IGT
Location: Lakeland
Posted on: February 15, 2020

Job Description:

Sr Marketing Intelligence Analyst Location: Lakeland, FL, US, 33815 Requisition ID: 2173 IGT is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines to Lotteries to Interactive. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees. SUMMARY This position is responsible for marketing and analytics function supporting sales, strategic and marketing planning, product development, and IGT customer needs. These functions include historical market and lottery game analyses as well as recommendations, retailer analyses, sales forecasting and analyses, promotional analyses, market segmentation, marketing planning, customer consultation and support of primary research for new instant products and games. RESPONSIBILITIES Sales and Marketing Analytics Under the broad direction of the Sr. Director of Marketing Intelligence, independently prepare and present analytics, evaluations, insights and recommendations for consumption by customers as well as internal leaders and interdependencies through oral and/or written means Work with large databases of lottery instant game and sales data. Routinely transport and manipulate data across various software platforms to facilitate data analyses, visualization and reporting Develop and apply in-depth analytical problem-solving approaches to determine factors related to the performance of instant products and related marketing programs Prepare and deliver written and/or oral presentations of results and recommendations to internal and external stakeholders RFP Business / Marketing Plans Assist in the preparation of responses to lottery requests for proposals where application of knowledge and analytics regarding the instant product is necessary Assist in the development of strategic marketing plans for current or potential customers through trend analysis, industry tracking, use of marketing research and best practice benchmarking Assist in conducting in-depth sales and performance analyses of individual lottery instant product markets in support of bid responses Work in collaboration with sales/marketing teams in the identification of strategic recommendations to support the game and marketing plans Industry Trend Identification and Performance Monitoring Identify relevant industry data sources and obtain key marketing and game mechanics information for related games, including outside of the lottery industry Assist with routine reporting of instant game performance benchmarks and instant game trends Continually monitor industry for promotions programs related to the instant product. Gather and maintain promotions details and any associated market performance data for easy access and sharing among IGT marketing, sales, and proposals groups Marketing Research Activities Assist with routine primary market research activities including contractually obligated marketing research projects on behalf of IGT clients. Related duties include assisting with third-party research vendor solicitation and management, stimulus materials design, preparation and quality review, and respondent sample management. Must also assist with independent analyses of project raw data where necessary. Provide interpretation and presentation of results as well recommendations and indicated actions Assist in the execution of periodic in-house surveys and presentations of results. Summarize raw data using database and analytic tools such as Tableau and Excel. Interpret and present results Global Marketing Database Development Ensure the accuracy and completeness of data contained within various Marketing Intelligence databases. Assist in the continuing expansion of domestic and international data capture within current databases. REQUIREMENTS IGT Global Requirements Follow all policies such as Code of Conduct, Confidentiality, Information Security, Environmental Compliance, etc Education Required Bachelor's degree in a quantitative discipline such as mathematics, statistics, finance, economics, etc Experience Required 3-5 years' work experience in marketing and market analysis Previous experience in consumer product data gathering, manipulation and analyses Skills Required Proficiency in working with large data sets across a variety of software platforms Knowledge of market research and research methods Experience in providing oral and written presentations of research findings and recommendations Expert use of MS Office products including Excel and PowerPoint Experience working with syndicated data a plus Strong analytical skills Strong verbal and written communication skills Must have excellent organizational skills to meet deadlines Self-motivated, able to work both independently and as part of a team Preferred Education, Experience or Skills Master's degree in quantitative discipline, business administration, market research or social science with demonstrated quantitative focus Tableau Business Intelligence and Analytics software strongly preferred Statistical software experience with SAS or SPSS is a plus Previous experience in the gaming and/or lottery industries a plus IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted. In addition to our competitive benefits package, we offer employees a 401(k) Savings Plan with Company contributions, tuition reimbursement, and free identity theft insurance. Nearest Major Market: Lakeland

Keywords: IGT, Lakeland , Sr Marketing Intelligence Analyst, Professions , Lakeland, Florida

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