Senior Manager, Demand Generation

Company: Mason Frank
Location: Lakeland
Posted on: March 15, 2023

Job Description:

We are seeking a motivated and results-driven Demand Generation Manager to join our Marketing team. This candidate will be responsible for managing our PPC/SEM, SEO, and social lead generation strategies. This position requires the candidate to have in-depth knowledge of developing, executing, and analyzing effective lead-generation campaigns across multiple channels to drive sales pipeline. This role will report to the Senior Manager, Marketing Operations to strategize and develop leading campaigns with a strong focus on data analytics.Position Type: Full-Time / Hybrid 3 days in officeOffice Location: Lakeland, FLCompensation: $70K-$90K competitive benefits packageBenefits: Flexible work schedule, generous time off, health/dental/vision insurance, 401k program, fun work environment.JOB RESPONSIBILITIESManage our pay-per-click advertising and SEO strategiesDeveloping and executing short- and long-term multi-channel campaigns to drive leads and the sales pipelineLeading A/B testing strategies and execution across all channelsMonitoring and optimizing campaigns and programsDeveloping customer personas and knowing their buying preferencesAnalyze campaign performance and adjust strategies as neededManage lead scoring and nurturing processes to ensure leads are properly qualifiedWork with the sales team to ensure smooth lead handoff and follow-upStay up-to-date with industry trends and best practices to continuously improve demand generation effortsREQUIRED QUALIFICATIONSBachelor's degree in marketing or a related fieldMinimum of 6-8+ years of experience with: Google Ads and Analytics, Microsoft Ads, Webmaster, and Clarity, Meta Business Manager, Salesforce, Pardot/Marketing CloudExperience with tools such as Hotjar, Sprout Social, Spyfu, ZapierFluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)Strong business systems analysis and reporting skillsSuperior communication and collaboration skillsCORE COMPETENCIESDetailed understanding of marketing automation, account-based marketing, and sales strategyIn-depth knowledge of data analyticsExpertise in marketing fundamentalsStrategic, results-oriented mindsetAbility to work independently and at a fast-paceFinancial Services experience is considered a plus

Keywords: Mason Frank, Lakeland , Senior Manager, Demand Generation, Executive , Lakeland, Florida