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Field Marketing Manager

Company: Elenita
Location: Lakeland
Posted on: January 16, 2022

Job Description:

Job descriptionPosition: Field Marketing ManagerReports to: Marketing DirectorLocation: Texas or Florida
What youll do.As the Field Marketing Manager, you play an essential role in leading the development and execution of Elenitas field marketing initiatives including events, donations, and tasting programs. You will work closely with the Marketing Director to identify on-brand events and programs to attend/sponsor that results in impactful awareness and customer acquisition.
Field Marketing- Keep a pulse on market trends, consumer markets, and competitors to recognize challenges and opportunities- Forecast, track, and report on field marketing budget and ROI- Maintain reporting dashboards to track KPIs across all field marketing initiatives, including tastings- Accurately forecast product needs for events and sample programs and coordinate timely production and delivery with Operations, Sales, and/or Distributor- Manage and coordinate schedules with brand ambassadors- Execute identified goals for retail and on-premise activationsCross Functional Collaboration- Coordinate with Associate Marketing Manager to involve social media and/or influencers surrounding field marketing events- Manage relationships with third party field marketing agencies- Coordinate with Marketing Director and Associate Marketing Manager on materials needed for all field activations
So, who are we looking for?

  • You have a demonstrated ability to not only plan and track but also report back on the impact of all field marketing initiatives.
  • You always have a list of ideas brewing and thrive on driving brand growth through meaningful relationships, activations, and experiences.
  • You have a knack for ensuring brand consistency remains seamless throughout each activation, big or small.
  • You have mad organizational skills and consistently keep schedules and budgets updated with the latest and greatest.
  • Your problem-solving skills are superb and you dont let a case of the Mondays or even budget stop you from making it happen.
  • As a project manager, prioritizing and completing projects from start to finish comes as second nature to you.
  • You approach each project with a no task too big or too small mentality and never settle for just ok.
  • You embrace the start-up team mentality of wearing many hats and are always willing to broaden your horizons by learning new skills.
  • You are a strong communicator who isnt afraid to speak up when somethings working or when its not to internal teams.
  • You are driven by lively conversation and enjoy working with others just as much (or more than) you like working solo.
  • You strive to bring positive energy to the team around you and are happy to lend a hand to a fellow coworker, regardless of job description.
    What You Need.
    • Bachelors degree in marketing, advertising, graphic design or a related field
    • 1-3 years of experience in field marketing management in a fast-paced environment
    • CPG experience is strongly desired
    • Alcohol brand or startup experience a plus
    • Budget management
    • Agency management
    • Event planning and coordination
    • Contract negotiations and management required
      Who are we?Elenita is the first of its kind sparkling mezcal. We combine 100% artisanal mezcal made from agave espadin in Oaxaca, Mexico with bold yet balanced flavor combinations like Pineapple Jalapeno and Cucumber Lime Basil. Elenita was born of curiosity and is an awakening to something that delights the senses, inspires authenticity, and encourages you to unearth your true spirit.The company was founded by Canadian and Mexican friends, and former UCLA MBA classmates, Jordan Dil and Mikel Noriega. They were inspired by the evolving consumer excitement around mezcal, the fastest growing spirit in the U.S., and by the thriving demand for convenient, yet high-quality Ready-to-Drink (RTD) beverage options. Together they have created a team of self-motivated hustlers set out to expand the brand throughout the US and beyond.by Jobble

Keywords: Elenita, Lakeland , Field Marketing Manager, Executive , Lakeland, Florida

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