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Digital Marketing Manager

Company: MIDFLORIDA Credit Union
Location: Lakeland
Posted on: November 22, 2021

Job Description:

MIDFLORIDA Credit Union is a financial institution looking to grow our brand as we expand into new areas and gain new members in existing markets. We are looking for an experienced Digital Marketing Manager with comprehensive knowledge of search engine marketing, digital display advertising and email marketing. In this position the marketing specialist will work with the in-house team and digital/creative agency to coordinate the creation, implementation and analytics of digital campaigns. This role requires a strong understanding of website analytics, digital advertising networks, email marketing platforms and content marketing.
Digital Marketing Managers perform the following functions:
Support multiple marketing initiatives through the development of digital advertising, email marketing, website content and targeted marketing
Coordinate the creation of digital content, including search ads, display ads, landing pages and other web content
Manage SEO through the development and implementation of content marketing and keyword strategies, site structure organization and technical recommendations
Compile data and create monthly reports on key online marketing metrics to track success, monitor trends and make performance recommendations
Work cross-functionally with other departments to collect data and draw insights on target audience, workflows and messaging strategies
Social media management, advertising, posts and monitoring.
Build and manage email campaigns and marketing automations that are meaningful and engaging to members and optimize the member experience
Evaluate the needs and proactively make recommendations to improve new member onboarding through the email channel
Develop internal marketing plan to promote and encourage online banking services
Work directly with agency to manage, monitor, and optimize multiple digital marketing campaigns to increase brand awareness, promote company products and services, and drive prospects to conversions
Assist with other marketing department needs across a broad spectrum of media, projects and events as assigned.
Qualifications include:
Proven work experience in digital marketing
Solid knowledge Google Analytics, as well as SEM & SEO best practices a plus
Excellent analytical and project management skills
Ability to multitask and perform under tight deadlines
Strong verbal and written communication skills
Ability to manage email marketing platform
High level of responsibility and ownership to execute campaigns
Bachelor's degree in marketing, communications or related field.
Advanced skills in Adobe Creative Suite and Microsoft Office programs
Opportunity for growth
Benefits and 401K Plan
Paid time off and Paid Holidays
Tuition assistance after 6 months of service
Salary and Bonuses - Bonus programs and annual appraisals with salary increase opportunities

Keywords: MIDFLORIDA Credit Union, Lakeland , Digital Marketing Manager, Executive , Lakeland, Florida

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