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Director, Global Marketing

Company: John Bean Technologies Corporation
Location: Lakeland
Posted on: March 22, 2020

Job Description:

The Global Director of Marketing will provide the Liquid Foods businesses with strategic marketing leadership on a global basis. The Global Director of Marketing will synthesize information gathered from market research, sales, competitor analysis, customer feedback and technology reviews to developing a robust global marketing plan to include product positioning (product development priorities), NPD launch activities, promotional oversight and sales prospecting input.In addition, the person will regularly interface with business development and Corporate M&A and Strategy team to develop and execute a healthy M&A pipeline including target outreach. This role will also be responsible for supporting the Strategic Planning process including developing strategic frameworks and models. This role will report directly to the President of Liquid Foods.Location- Lakeland FLResponsibilitiesDevelop and Execute Liquid Foods Strategy-The Liquid Foods strategic plan is maintained and updated as required and is effectively communicated to organization as needed (min. of annual basis)In conjunction with Product Line Management team, product line decisions are successfully screened for strategic value and fitRegular input into Liquid Foods' NPD/MPI plans are provided through regularly scheduled NPD/Sales/Tech Service meetings and in accordance with Liquid Foods NPD Stage/Gate processClose collaboration with NPD Manager and Product Line Directors to effectively launch new products on a timely basis; includes preparation of marketing collateral, press releases, webinars and other communication vehiclesWorks in cooperation with General Managers and Regional Managers to develop regional market strategies that are consistent with overall Corporate and FoodTech Strategic PlansData from market research is synthesized and analyzed to identify gaps in product or service offerings; new product development priorities are set accordingly.Works with Product Line Directors and Sales Leaders to provide market research and lead generation activities to improve prospecting effectivenessMarketing strategies are coordinated on a global basis to ensure consistency of messageAll products, segments and services have a well-defined and communicated market strategy and that progress to plan is monitored on a regular basisAnnual Liquid Foods global marketing meeting is held to ensure that strategies are communicated, understood, and provides a forum for priorities and opportunities to be shared and developed.Marketing Communications-Marketing plans clearly outlining the marketing message to be delivered and details the supporting actions are established.Understand and master multiple forms of marketing communications such as mass communications, social media, web, print and digital channelsHigh quality marketing collateral for print and web that effectively delivers the marketing message are developed the lowest possible cost.Support JBT corporate website content to help deliver Liquid Foods' marketing message.Strong media contacts are established, and regular press releases issued to help in building the JBT brand image.Trade show events are coordinated on a global basis. Tradeshow objectives are set, and results monitored.New Business Development & Mergers & Acquisition-Actively interact with regions to search opportunities beyond traditional field of viewNew opportunities are determined by analyzing market and financial attractivenessNew business opportunities to extend and develop Liquid Foods' customer and profit base are identified and evaluatedStrategic relationships and alliances with third-party companies are properly evaluated, developed, and managedKey member of the M&A team that will develop and align opportunities with the organization's long-term growth strategyQualificationsQualifications:4-year college degree in business management or technical field required. MBA or advanced degree highly preferred.At least 10 years' experience in a management and marketing role, with involvement working on growth strategy projects required and conducting strategic due diligence on multiple cases is highly preferred. Global marketing exposure within B2B and B2C markets highly preferredExcellent executive presence, collaborative style and able to work effectively with senior executives in a global, matrix environment;Ability to manage multiple and different types of priorities effectively;Ability to travel extensively (50%+);Excellent oral and written communication in English required; Multi lingual would be beneficial

Keywords: John Bean Technologies Corporation, Lakeland , Director, Global Marketing, Executive , Lakeland, Florida

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