Digital Marketing Sales Executive - Hybrid position

Company: Gannett
Location: Lakeland
Posted on: May 14, 2022

Job Description:

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

To connect with us, visit www.gannett.com.

LOCALiQ is the marketing solution from the USA TODAY NETWORK providing businesses the smarter way to reach local customers. As local marketing becomes more complex, LOCALiQ empowers local businesses with unique insights from 125 million consumers in our network of sites, apps and experiences and learnings from millions of local leads delivered each year. We couple that with end to end service from our experts using local marketing best practices proven across the country. LOCALiQ simplifies local marketing and provides our clients the confidence of growing.

Our core values: Community, Progress through Passion, Action with Purpose and Belief in People. If you share these values, come join our family!

The Outside Sales Executive role requires a highly personable individual with the ability to lead digitally focused sales efforts while maintaining an energetic, strategic and entrepreneurial spirit. For this role you will live and work in the Tampa Bay and surrounding region of Florida.

As a LOCALiQ Sales Executive, you'll partner with clients to provide a broad set of solutions to include:

• Build Their Presence: Website, SEO, Local Listings, Reputation & Social Media
• Drive Awareness & Leads: Search Engine Marketing, Social, Display, Video, and Mobile Advertising
• Grow Audience and Connect: Brand Content Solutions, Social Media Marketing
• Manage Leads and Customers: Lead Alert, Engagement and Tracking Tools
• Know What Works: Reporting, Mobile Tools, Insight Solutions
• Emerging technology such as Virtual and Augmented RealityAs a Marketing Solutions Outside Sales Executive, you will:
  
  • Be equipped with the region's best marketing services and solutions, empowering you to deliver unparalleled results to your customers
  • Develop partnerships with large local businesses and assist them in reaching their goals through integrated marketing plans and comprehensive media solutions
  • Identify customer needs to develop and execute account plans and custom client solutions that differentiate LOCALiQ from competitors
  • Help businesses maximize their online presence with a custom approach to digital marketing
  • Leverage multiple LOCALiQ resources and partners to develop optimal client solutions across our suite of products, with an emphasis on digitalWhat success looks like in this role:
    
    • Pursue and close new business and revenue streams
    • Retain, manage, and grow clients in the ever-changing digital landscape
    • Work within a team to manage the client relationship and retain and build account revenue
    • Identify and understand market potential, develop and execute sales strategies across multiple platforms, including digital, mobile, targeted niche publications and the core newspaper
    • Articulate and present our suite of products to business decision makers
    • Communicate with customers proactively via phone, email and in person
    • Conduct face-to-face customer meetings, presentations, proposals and demonstrations
    • Manage a sales pipeline and develop a strategy for long-term sustained success
    • Conduct client check-ins, upsell/cross-sell accounts, and address client market share concerns
    • Utilize CRM (Salesforce) effectively and efficiently recording all sales activityWhat you bring to the table:
      
      • 3+ years' experience in a high acquisition, consultative, B2B outside sales role
      • Aptitude or acumen for Digital Marketing
      • Bachelor's degree preferred, or equivalent practical experience
      • Problem solver who thrives on challenges and can simplify the complex
      • Excellent communication and presentation skills
      • Proficient in MS Office Suite including Excel, Word, Power Point and Outlook
      • This role requires a valid driver license, reliable transportation, and the minimum liability insurance required by lawWe offer an energized, passionate team within a fun & flexible workplace. We offer competitive compensation with uncapped incentives and world class benefits, including comprehensive Health, Dental and Vision coverage, 401(K) with company match, Managed Time Off program giving you the abundance and flexibility of time off you deserve and so much more.
        
        #Sales
        #LOCALiQ
        #LI-Hybrid
        
        #LI-SD1
        #gan.sales
        
        Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant's disability or religion, to complete this employment application and/or any other process in connection with an individuals' application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.'s Recruitment Department at Recruit@gannett.com.

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