GIS Data Analyst, Marketing - Lakeland
Company: Publix Super Markets
Location: Lakeland
Posted on: April 8, 2021
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Job Description:
Description Are you interested in applying your GIS and Location
Analytics skillset to a fortune 100 retailer? Do you have an innate
curiosity to seek out insights and provide recommendations
utilizing cutting edge technology and data? Are you looking for a
career where site selection, growth, human geography problems come
across your desk every day? The GIS (Geographic Information
Systems) Data Analyst role will support and influence strategic
decisions by using spatial analytics, geographic enrichment of
business data, and related data visualization techniques to garner
insights and provide recommendations most often related to
potential store locations, emerging/ alternative business
locations, product placement, and a wide variety of varying
requests surrounding human geography. This role supports the GIS
and Location Analytics team by ensuring key systems are current,
managed, and maintained. The responsibilities listed for this
position include * Maintaining and updating the automation of
reoccurring tasks and processes via Python, Alteryx, ESRI
ModelBuilder, JSON, and/or JavaScript that support all GIS &
Location Analytics projects and data visualizations displayed via
GeoPortal * Maintaining various databases of spatial information
and internally developed online GIS applications * Performing
routine and ad-hoc computerized geographic information processing
tasks, applying GIS techniques for analysis (spatial analytical
solutions) and creating deliverables for a variety of departments *
Ensuring that data quality and spatial information is reliable,
consistently maintained, streamlined, and governed * Assisting in
the receipt and verification of standard data deliverables
associated with established vendor relationships * Dedicating time
to marketing innovation and quality improvement * Managing special
Marketing related assignments Additional Information Please be sure
to monitor your email including your spam folder, daily for
communications you may receive during the recruiting and selection
process for this position. Please do not use your Publix email
address when applying. Once your application has been successfully
submitted you will receive a confirmation email. Required
Qualifications * Bachelor's degree in Geography, Geographic
Information Systems, Information Technology, Computer Science, Data
Science, Engineering, or another analytical discipline from an
accredited college or university or its equivalent. * 1-year in an
analytical role specializing in data manipulation, interpretation,
report writing, and map generation (For recent College Graduates,
these requirements can be satisfied by relevant coursework) *
1-year analytical experience using a Geographic Information System
(GIS) specializing in demographic analyses (For recent College
Graduates, these requirements can be satisfied by relevant
coursework) * Ability to develop data visualizations * Basic
knowledge of ArcGIS, ArcGIS Online, Python, JavaScript and/or JSON
Coding * Intermediate knowledge of Microsoft Excel * Ability to
work a variable work schedule as needed including nights, holidays,
weekends, and extended hours to meet deadlines Preferred
Qualifications * MBA or Master's degree in Geographic Information
Systems, Information Technology, Computer Science, Data Science,
Engineering, or another analytical discipline * 3 - 5 years in an
analytical role specializing in data manipulation, interpretation,
and report writing and map generation * 3 - 5 years analytical
experience using a Geographic Information System (GIS) specializing
in demographics, consumer behavior, Business (Economic) Geography,
and site selection * Geographic Information System Professional
(GISPP Certification * Broad knowledge of the data and analytics
methods used by the Marketing Analytics and Consumer Insights
function * Deep knowledge of data and analytics methods within GIS
* Alteryx and the Alteryx Server or similar Business Intelligence
(BI) Tools * Basic knowledge of Publix business systems, including:
PIMS, PPMS, EDW * Basic knowledge of Marketing Systems: ECMS, MCMS,
Marketing Analytics DB (MADb) SQL Server, Geospatial Data Sources,
Acxiom InfoBase, Salesforce Marketing Cloud, Krux DMP, Datorama,
MRM Resource Management Tool
Keywords: Publix Super Markets, Lakeland , GIS Data Analyst, Marketing - Lakeland, Advertising , Lakeland, Florida
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